Immersive Technologies

ESIM Group explores how Augmented Reality, Virtual Reality and Mixed Reality can help industry and academia join forces to keep up with development, quality and safety. Augmented Reality (AR) focusses on layering virtual objects onto the real-world environment to enhance experience, such as being able to view a digital model of what something will look like in the real-world. Virtual Reality (VR) focusses on immersing someone in a fully computer-generated environment or recreation usually achieved via a VR headset and tapping into their visual and auditory senses. Mixed Reality (MR) is a combination of AR and interaction of these virtual objects with the real world.